The world of Art and Fashion has been fascinating to me since I was in my early teens. I wanted to be a part of this world; I wanted to see my designs in this world; I wanted this world to celebrate me as much as I celebrate it. Each and every step I took, be it taking professional training in designing and art or kaleidoscoping my own designs with the demands of the market, I made sure I was only getting closer to this dream of mine. And today, here I am; proudly selling my designs with my very own name, Smriti Jhunjhunwla, as the brand label; dancing with the stars of the industry; shining as I follow my passion and see my dreams come true!
I ventured into this dazzling industry of Fashion about six years ago with designs in western clothing. My designs have, since the start, been eclectic, yet exquisite; extremely trendy, yet elegant; very edgy, yet very graceful. My target audience has always been the young and beautiful ladies who’d adorn my ahead-of-the-curve designs. With time, I realized that I can make a statement in not just western clothing, but also in the traditional Indian clothing by molding it with global styles and giving it a whole new meaning. I feel that success is not just about being on the ramp and under the spotlight. To me, it’s much more! I wish to leave an indelible imprint in the closets, minds, and hearts of beautiful ladies, with designs that never go out of fashion for them. Smriti Jhunjhunwala - I want it to be name worn by all, loved by all, cherished by all.